Case Study

A complete digital rebuild for a functional and integrative medicine practice in Okeechobee, FL. From broken WordPress to a 25-page conversion engine.

Healthcare 14-Day Build 25 Pages
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Before & After

The Transformation

Drag the slider to see the difference. From an outdated WordPress template to a modern, conversion-optimized platform.

After Before
Zen Medicine
Integrative health. Modern care.
Okeechobee, FL.
Zen Medicine
Integrative Health
The Problem

What Casey Was Dealing With

The existing site was costing the practice patients every day. Here's what was broken.

Outdated WordPress Site

Broken shared ClearSEM/Avada theme with 127 outdated images. The site didn't reflect the quality of care being delivered inside the practice.

Two-Location Confusion

The Stuart, FL location was mixed in with Okeechobee content, confusing patients about where to go and diluting local SEO for both locations.

Disconnected Booking

Vagaro was the booking platform but it was barely integrated. Patients couldn't seamlessly book from the website, causing friction and lost appointments.

No CRM or Follow-Up

Zero lead capture. No automated follow-ups. No review automation. Every inquiry that didn't convert on the first visit was lost forever.

The Build

From Broken Template to Smart Website

A complete infrastructure overhaul. Every piece built to capture, convert, and retain patients automatically.

25 Custom Pages

Hand-coded, conversion-optimized pages. Zero WordPress. Zero bloat.

19 Service Pages

Every service documented with SEO-optimized copy. Removed 7 discontinued services.

Online Booking

Replaced Vagaro with fully integrated booking. Confirmations and reminders built in.

CRM Capture

Every inquiry automatically captured. No more lost leads or forgotten follow-ups.

Automated Follow-Ups

SMS and email sequences that nurture new patient inquiries automatically.

Review Automation

Post-visit review requests sent automatically. Building reputation on autopilot.

Analytics Dashboard

Real-time visibility into which pages convert, where traffic comes from, and what's working. No more guessing.

The Numbers

Build At a Glance

25
Pages Built
19
Services Documented
7
Day Turnaround
127
Images Migrated

"Lyfework completely transformed our online presence. The new site actually reflects the level of care we provide. Patients tell us all the time that our website is what made them choose us over other practices in the area."

Casey Thompson, NP-C

Owner, Zen Medicine Okeechobee

Want Results Like This?

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